The Inukshuk at Champion

The Inukshuk, which means “likeness of person” was first used by the Inuit People to mark trails, indicate caches of food, locate nearby settlements as well as good places to hunt or fish. Most of the Canadian arctic is dominated year round by permafrost and only has a few natural landmarks which could be used for orientation, that’s why Inukshuk are used as directional marker.

The rock Inukshuk embodies the spirit and persistence of the Inuit who live and flourish in Northern Canada, one of the world harshest environments.

Inukshuk’s represent strength, leadership and motivation.

There are two different Inukshuk photographs that we use at Champion. If you encounter Champion material, keep an eye out for them!